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direct response (noun)

См. также в других словарях:

  • direct response advertising — ➔ advertising * * * direct response advertising UK US noun [U] (also direct response marketing) MARKETING ► a form of advertising by which the customer can reply to show interest in a product or service, by filling in a form, phoning a number,… …   Financial and business terms

  • direct response ad — UK US noun [C] MARKETING ► an advertisement to which a customer can reply to show interest in a product or service, by filling in a form, phoning a number, sending an email, etc.: »When you use a direct response ad in any media, you must include… …   Financial and business terms

  • direct response marketing — /daɪˌrekt rɪ spɒns ˌma:kɪtɪŋ/ noun same as direct response advertising …   Marketing dictionary in english

  • direct response agency — /daɪˌrekt rɪ spɒns ˌeɪdʒənsi/ noun a company which provides direct marketing services to its clients such as database management, direct mail, and response collecting …   Marketing dictionary in english

  • direct response advertising — /daɪˌrekt rɪ spɒns ˌædvətaɪzɪŋ/ noun advertising in such a way as to get customers to send in inquiries or orders directly by mail …   Marketing dictionary in english

  • response — noun ADJECTIVE ▪ affirmative (esp. AmE), encouraging, enthusiastic, favourable/favorable, good, positive ▪ lukewarm (esp. BrE), muted, tepid …   Collocations dictionary

  • direct advertising — ➔ advertising * * * direct advertising UK US noun [U] MARKETING ► DIRECT MARKETING(Cf. ↑direct marketing) ► advertising in newspapers and magazines, or on television: » …   Financial and business terms

  • direct marketing — /daɪˌrekt mɑ:kɪtɪŋ/ noun same as direct response advertising ▪▪▪ ‘…after five years of explosive growth, fuelled by the boom in financial services, the direct marketing world is becoming a lot more competitive’ [Marketing Workshop] ▪▪▪ ‘…direct… …   Marketing dictionary in english

  • direct-action marketing — /daɪˌrekt ˌækʃən ma:kɪtɪŋ/ noun same as direct response advertising …   Marketing dictionary in english

  • direct mailing — UK US noun [C or U] (also mass mailing) MARKETING ► the act of sending out a large number of advertisements through the mail: »We were told later we had a 1.8% response rate to our direct mailing …   Financial and business terms

  • direct-action advertising — /daɪˌrekt ˌækʃən ædvətaɪzɪŋ/ noun advertising which aims to get a quick response ● We’ll need some direct action advertising if we’re not to fall behind our competitors this spring. ● Direct action advertising will only help us in the short term …   Marketing dictionary in english

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